Blog

Historic Change to Internet’s Domain Name System

21st June 2011

ICANN Board in SingapurBoard Votes to Launch New Generic Top-Level Domains

ICANN’s Board of Directors has approved a plan to usher in one of the biggest changes ever to the Internet’s Domain Name System. The Board vote was 13 approving, 1 opposed, and 2 abstaining.

During a special meeting, the Board approved a plan to dramatically increase the number of Internet domain name endings — called generic top-level domains (gTLDs) — from the current 22, which includes such familiar domains as .com, .org and .net.

“ICANN has opened the Internet’s naming system to unleash the global human imagination. Today’s decision respects the rights of groups to create new Top Level Domains in any language or script. We hope this allows the domain name system to better serve all of mankind,” said Rod Beckstrom, President and Chief Executive Officer of ICANN.

New gTLDs will change the way people find information on the Internet and how businesses plan and structure their online presence. Internet address names will be able to end with almost any word in any language, offering organizations around the world the opportunity to market their brand, products, community or cause in new and innovative ways.

“Today’s decision will usher in a new Internet age,” said Peter Dengate Thrush, Chairman of ICANN’s Board of Directors. “We have provided a platform for the next generation of creativity and inspiration.”

The decision to proceed with the gTLD program follows many years of discussion, debate and deliberation with the Internet community, business groups and governments. The Applicant Guidebook, a rulebook explaining how to apply for a new gTLD, went through seven significant revisions to incorporate more than 1,000 comments from the public. Strong efforts were made to address the concerns of all interested parties, and to ensure that the security, stability and resiliency of the Internet are not compromised.

ICANN will soon begin a global campaign to tell the world about this dramatic change in Internet names and to raise awareness of the opportunities afforded by new gTLDs. Applications for new gTLDs will be accepted from 12 January 2012 to 12 April 2012.

Read more http://www.icann.org/en/announcements/announcement-20jun11-en.htm

Related Articles

Five Ways to Make Live Video Streaming work for your Business

17th October 2016

Whether using Facebook Live, Instagram or other live video streaming apps or channels, more and more businesses are seeing the benefits of adding this valuable media stream to their range. Businesses have found using Facebook Live can further their reach significantly and similar results have been claimed on other channels too. If you’re not sure […]

What is Influencer Marketing?

15th October 2016

Influencer Marketing is predicted be a key focus of many businesses going into 2017, but what exactly is it and how does it help your business grow? Influence Marketing is a focused process on developing relationships with individual people who could play a role in creating visibility and attention for your product or service. This […]

How eCommerce Businesses Can Win at Social Media

11th October 2016

Running an eCommerce business is hard work. Your life can very quickly be swallowed up by orders, stock takes, deliveries and more. It can be hard to focus on anything beyond keeping the day to day sales ticking along but if you want to expand and you want to grow, you have to market. Social […]