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Growth Strategy Hacks for New Businesses

3rd July 2017

Have you heard of growth hacking? It’s the new generation of marketing. It’s responsible for the success of many huge tech companies, which grew from small, unknown startups. The main goal of growth hacking is to build a self-sustaining marketing system that reaches a vast number of target customers by itself. While also continuing to grow. It’s all about growing something out of nothing very quickly. Therefore, when launching a new business, growth should become your focus from the beginning. These hacks will give you some great ways to expand your business right from the start.

Stage 1: Attract customers to your business

There are many ways in which you can attract customers to your business, and by grabbing their attention you have a great chance of encouraging them to take notice. Use blogs and content to your advantage. Think about who your ideal customer is, and what they might want to read – and weave your company into the content. If they have an interest in what you are posting, they will come back for more.

Stage 2: Encourage people to interact

Interaction on social media in particular will help to spread the word about your business, as it means that all of the people who follow the person who is commenting will be able to see their posts, too. This is a great way to improve your views, and by making people want to comment on what you’re posting, you can build up your following – who will then see when you post things directly related to what you’re selling.

Stage 3: Get customers

Once you’ve got people talking, it’s time to try and encourage them to buy something from you. The best way to do this is by persuading them that they need what you’ve got, and that your products are the best choice for them. You should collect as much data as you can to find out who does and doesn’t choose to buy from you, and this will help you think about which things you may need to change.

Stage 4: Keep your customers coming back

Repeat custom is essential in business. So, you need to strike the balance between keeping the customers who have already bought from you, and attracting new ones. Make them feel appreciated by offering special deals. Your customer support should also be second to none, with different options to suit everybody.

Provided you concentrate on growth, you should find that you are able to have a successful business to be proud of. By looking after your customers, you can almost guarantee your long-term growth.

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