The Halo Effect and You
29th November 2011
The Halo Effect – Getting Your Website Read Content is king? Of course it is – we all know that? But how do we know which content is worth investing our time reading, without first reading everything on the screen? What process makes us stay on the page and want to further engage with it? […]
Can your clients find you?
23rd November 2011
Can your clients find you? You’ve built a fantastic web-site and it says all the right things to all of your prospective customers. But if these very people can’t find you, what good is that going to do to your business? There are millions upon millions of web-sites out there so how do you get […]