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Page Speed

20th April 2016

The time it takes a web page to load should an integral element of your website’s SEO strategy as it is now an increasingly important Google ranking factor. Page Speed matters from both a search engine perspective and from a user perspective, particularly on mobile and tablet. Having first announced in 2010 that page load […]

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Where did my traffic go?!

11th September 2014

Website traffic, goals and revenue can go down as well as up. If the important numbers do start to head south, Crush can help! Here is a tip to identify if a particular source of traffic is particularly to blame – and if so, which one it is. In Google Analytics, select two date ranges […]

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Game Set and Exact Matched

18th August 2014

Keep your variant matches close and your negative keywords closer. Google’s Inside Adwords Blog has announced that from late September, they will apply “close variant keyword matching” to all exact match and phrase match keywords. Currently there is an opt out. What does that actually mean? If a user googles a search term that is […]