Inside Crush p. 1 – Website Design

13th September 2010

In the first of a series of posts we explain to you how Crush takes on a project and evolves it into a finished masterpiece. This week we start with the initial stage in the creative process – design – and how we turn your ideas into a functional user experience.

So this week, we’re looking at Design. Not everyone who comes to us needs us to design a website – sometimes they require a digital marketing strategy or email campaign. But for those that do, we make sure we present them with a fantastic site that blows their mind.

After our account managers chat with the clients, we pass a specification (spec) on to our designers. They’ll look at it with the developers and then the spec will get broken down into design and development (more of which next week).

Once the spec has gone into design, the team will create a set of wireframes, which are – usually – black and white templates of what the creative genii’s think the new site should look like. They’ll consider design aspects like calls to action, navigation, colour themes, and the general tone of the site, to create three or four of these wireframes, which the account managers can then show to the clients.

Usually the clients love them, although occasionally they’ll want to modify things. So after a quick stint re-working the wireframes, they get signed off by our clients and passed back to the designers. The wireframes are then used to create a mock up, of how the site will look. This is when the designers start to put in things like colours, fonts and images.

Once that’s complete, we show these to the clients, and again make small alterations where necessary to make sure the site looks its best. The designers and the developers then get together to make the designs a reality, which will all be explained next week in Part Two: Development.

Related Articles

Page Speed

20th April 2016

The time it takes a web page to load should an integral element of your website’s SEO strategy as it is now an increasingly important Google ranking factor. Page Speed matters from both a search engine perspective and from a user perspective, particularly on mobile and tablet. Having first announced in 2010 that page load […]

What makes great Online Branding?

10th March 2016

Building an online brand takes serious vision and means you need to spend some time working out what your business needs to transform it into a recognisable and iconic brand. Brand marketing can be tricky as it’s very easy to focus on the wrong things which is why this post is designed to show you […]

Is your Website Christmas Ready?

30th November 2015

Christmas 2015 is a time when you may see your business soar, it is a seasonal peak for businesses in many industries and so the more you can do to be prepared, the better. The internet will be absolutely packed with people primed to spend and you need to make sure your website is ready […]