Blog

Crush Launch Dynamic Colour

8th October 2010

Following on from the launch of the Synergy Group site we are pleased to announce the launch of their sister company’s site, Dynamic Colour. Dynamic Colour marks a new arm in the company’s expansive portfolio of high quality, individual, digital printing services.

Dynamic Colour Homepage Screengrab

Dynamic Colour forms the parent site for what will be an extensive range of ‘Dynamic’ associated sites. Based on the main Dynamic Colour site, these associated sites will all be managed from the same administration system, making it easy for the guys at Dynamic Colour to make changes across all their websites from altering images to adding pages.

These other websites, ranging from t-shirts to mugs, stationary to books, will be easily identifiable as part of the Dynamic Colour group as each will have a similar layout and theme. However each site will have their own brand line of styling, dependent on the promotional material being sold, to distinguish them from the sister sites.

The websites form an interlinked net, and will benefit from both combined digital marketing for the Dynamic Colour brand and targeted marketing for each individual site. We’ve taken the same approach with their email marketing, creating one ‘master’ email template for Dynamic Colour and several customised templates for each associated site, which enables the guys at Dynamic Colour to target potential clients of each individual brand as well as sending a general newsletter for the whole group.

We’ll be updating our blog on a regular basis as these associated sites go live, in the mean time, you can read about Synergy Group here.

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