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Five Ways to Make Live Video Streaming work for your Business

17th October 2016

Whether using Facebook Live, Instagram or other live video streaming apps or channels, more and more businesses are seeing the benefits of adding this valuable media stream to their range. Businesses have found using Facebook Live can further their reach significantly and similar results have been claimed on other channels too. If you’re not sure exactly how you can use live video streaming to promote your business and grow your audience, here are five methods to consider.

1. Give Viewers the Inside Track

Use live streaming to let your viewers see behind the scenes at your business. Whether that’s a tour around the office, a look at where your best products are manufactured or the packing that goes on in your warehouses, your customers will love getting a glimpse behind the scenes. Sharing your process helps customers feel closer to your business.

2. Address Comments and Posts

If you have customers or potential customers leaving comments or posts on your social media pages, then a live video is an effective and easy way of answering any questions or queries. You can prepare your answers in advance and with most live videos commenters can add more questions as you go, creating an interactive process. It also helps present your business as proactive and concerned with customer’s enquiries.

3. Promote your Next Event or Product Launch

If you have an event or new product launch organised, take to live video to build interest, add excitement and let people know about it. Not only is video a fantastic way of conveying your genuine enthusiasm and excitement, it helps to attract attention and may grab the interest of people who may not read email campaigns or blog posts.

4. Further Expand on your FAQs Page

Most company websites have a FAQs page or section, ensuring as many tricky questions as possible are answered. As you become more active online though, you’ll find more questions arise and live streaming is a way to instantly and effectively keep any additional FAQs managed and answered quickly. You may find there are common customer problems or queries and use a live video to address similar problems in one single hit, rather than needing to individually reply to several messages for example.

5. Sneak Peeks

If you’re about to launch a new product or service, live streaming is a great way to give exclusive and tempting access to teasers and sneaks of your new development. If you’ve just received the prototype of a new product, snap a live video of the unboxing and you could even use this video to take pre-orders or build even more excitement and interest around your latest creations.

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