Websites for mobile devices

19th January 2012

For a number of years we have been told “this will be the year of Mobile”. And then another year passes without that promise materialising. So what’s the problem?

The technologies have existed for a while to reach mobile users with targeted services. Those campaigns however often failed at building a relationship with a bigger number of users and ended up doing more than could be offset by the sales they were generating. The key to success is the “Right Moment”

Smartphones have helped to turn this situation around.

  • Providing near permanent access to the internet
  • Allowing users to access the web at a time where they are receptive or interested to your proposition. i.e. the “Right Moment”

With take up of mobile devices users soon got fed up with the inferior experience offered, long load times and even “Text” versions of the site. So it’s not surprising that companies wanted their mobile site to be optimised to give the best possible experience.

The arrival of iphones and the android operating system that could replicate the experience of a desktop browser on a mobile device have helped turn things around. But this was still a matter of making an experience designed for one platform fit into a completely different one.

Users wanted an experience and content crafted to suit the device they were using and so we find ourselves with mobile apps. This is a true mobile experience and allows companies and organisations to deliver a user experience custom tailored to the device they are using.

The problem with apps however is:

  • Number of apps a user has is limited by device storage space
  • Why would a user even use an app if they can access the same and competing services online.
  • The extra development cost
  • Issues have also arisen with major distributors of mobile apps , their commissions and censorship.

So the ideal solution is to offer a mobile web experience that is always available to the user and makes the most of their devices capabilities. Enter HTML5 and Responsive Design!.

HTML5 and Responsive Design can offer:

  • a dynamically different interface optimised to users of mobile devices.
  • Content is based on the same source code.
  • Cheaper to develop than separate sites or apps
  • Future proof as experience not dependant on actual device but screen resolution and orientation.

We have seen an increase of over 20% in the last year of visitors using mobile devices. Other sectors we work in have experienced an even greater rise. This isn’t a surprise given the benefits of mobile web where users can choose to interact with sites at the “Right Moment”.

In the web of 2012 any company or organisation serious about their online presence needs to offer an alternative that maximises the many advantages of mobile users.

Related Articles

Website content writing tips that work

7th June 2017

Writing first-class content has become a key feature of every SEO strategy. But writing content is more than just filling a web page with keywords and links. High-quality content requires creativity and excellent research skills. Too many websites and blogs carry content that’s hard to read, not at all informative, entertaining or inspiring. But a good […]

Tips for Organising your Content Calendar

2nd May 2017

For effective content marketing and success with your digital strategy, you need an organised content calendar. Just like it sounds, it is simply a calendar which plans out and details your content on a month by month or period by period basis. It allows you to have a properly organised approach to your content marketing […]

Five Tried and Tested Customer Acquisition Strategies To Attract New, Targeted Customers.

6th April 2017

Acquiring customers is the lifeblood of any business, without custom you have no business and using the internet as a leading marketing tool means you have to get creative in your methods. There are many different methods for acquiring customers and here we’re looking at just five which work. Ride the Viral Wave Creating your […]