At the beginning of 2011, Crush signed a multi-build contract with Chester Trading Scotland, an umbrella company with several projects on the go.
While Chester Energy is a simple, clean brochure-site, Edinburgh City Pads is an outstanding piece of bespoke development featuring Crush’s in-house booking engine system.
Using the booking engine, Edinburgh City Pad staff have the ability to add multi-person rates to any of the individual apartment bed sets. They can also assign a specific date range to each individual per person costs to each apartment per night. It might sound complicated but it gives Edinburgh City Pad the flexibility they need to maximise their occupancy levels whilst minimising manual input on their behalf.
With several competitors already established on the apartment rental market, Crush are conducting a target digital marketing campaign designed to boost Edinburgh City Pads rankings and help them appear at the top of search results pages for specific keywords. This will increase the traffic to the site, with measurable metrics of the traffic through Google Analytics and will be supplemented by additional PPC campaigns to boost traffic levels in the run up to the main rental seasons.
The apartments available for rental are absolutely stunning with beautiful views out across Edinburgh’s Meadows. The site was designed to highlight the beauty of the apartments, so we’ve kept it pared down and muted to let the images do the talking. Why not have a look for yourself: visit Edinburgh City Pads.