Blog

Colour in Web Design

27th August 2015

What is your favourite colour? Choosing the right colours can make or break a design. The colours you use really do matter – they should be in keeping with the brand ethos and the role of the website.Every designer has their own preferences when it comes to the use of colour, but when designing for the web, there are standards to stick to. Naturally, the opinion and preferences of the client need to be taken into consideration and should be at the forefront of all that is done.

There are no hard and fast rules about different colours, they are all, to some degree, viewed subjectively by different users and whilst some may associate blue with calm and relaxation others may not. It’s about applying what you know in a broad sense and considering the audience. Crush keep these key things in mind when working with colour in your web design projects.

Usability

Usability has to come first. Poor colour choices can affect the functionality of a website and a website which doesn’t function properly is practically useless. Certain colour combinations just have to be avoided as they do nothing but induce headaches and eye strains in the user and this also goes for unstructured page layouts. Both colour and contrast need to be considered in equal measure to ensure legibility and usability are not hampered because you decided to try out a dodgy new colour scheme.

Contrast

Your background colour should have plenty of contrast with the text so the text can be seen and easily read. Most websites use a combination of black or dark grey text with a white background because this is what works best and is easiest to read for most people.

Links

Links are tricky as purist designers may tell you links should always be blue but other colours could work with your design. To conform to the world’s most popular sites and ensure your links are immediately recognisable as clickable blue is the sensible choice but choosing another colour isn’t necessarily going to hamper your design.

Limits

It is very easy to start designing a site and get carried away with colour. Even if you find a range of colours that all complement each other, there is too much of a good thing. The fewer the better seems to be the standard mantra amongst the industry and whilst this depends on the type of site you’re designing, limiting to 3 or 4 is probably be best. One way to get around this is to use shades within each colour, creating depth and allowing for more creativity with colour without going too far.

Persuasion

If you have 1-2 base colours then you can save your third and fourth choices for highlighting and bringing readers towards those calls to action and prominent items within the design. Key features such as Buy It Now or Sign Up Here buttons can be vibrant and stand out, but only if you have a colour scheme organised that allows them to.

Space

Spacing out your content and organising it effectively, with blocks of colour and still plenty of white space, ensures your website is designed for the modern user. The use of colour blocking and additional white space help guide your reader’s eye to the areas of most importance.

Using colour can bring a website to life but it has to be done in a way which is tasteful, effective and ultimately in line with the user’s requirements and delivering an experience which wows.

Related Articles

video
Five Ways to Make Live Video Streaming work for your Business

17th October 2016

Whether using Facebook Live, Instagram or other live video streaming apps or channels, more and more businesses are seeing the benefits of adding this valuable media stream to their range. Businesses have found using Facebook Live can further their reach significantly and similar results have been claimed on other channels too. If you’re not sure […]

arrows-1668910_640
What is Influencer Marketing?

15th October 2016

Influencer Marketing is predicted be a key focus of many businesses going into 2017, but what exactly is it and how does it help your business grow? Influence Marketing is a focused process on developing relationships with individual people who could play a role in creating visibility and attention for your product or service. This […]

camera
Using Photography on your Site

17th May 2016

There is no questioning how effective visual content is online and a photograph really can be a high value part of your site, but only if its presented properly and used in the right way. Most websites do not use online photography effectively and their images actually do more harm than done. Quality photography on […]