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What is A/B Testing

31st July 2015

A/B Testing is an effective and efficient method for working out the best methods of online promotion, marketing and content for your business. It can be used to test all manner of things from website copy to search adverts and sales email copy.

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YouTube for Your Business

30th January 2015

Social media marketing has been growing and evolving in many different directions but one of the leading channels which has exploded with interest is video. Specifically YouTube video but any video which adds dynamic content to your website, your ad campaign or product promotion. Video gives you the opportunity to show off your people or […]

Writing Memorable Copy

1st October 2014

Writing Memorable Copy for Sales and E-commerce Websites The time and effort you put into setting up and stocking your e-commerce website is likely to have been sizeable. A fantastic looking site that functions perfectly is one thing but it’s defunct if the copy doesn’t match up. It’s very easy to overlook your product descriptions […]