Pay Per Click Campaigns
Pay Per Click (PPC) is an advertising system that targets searchers by displaying ads when they type relevant keywords into search engines. By targeting an active, rather than passive audience, skilful PPC management means you don’t pay for advertising to a market segment that isn’t relevant to your business.
Crush Digital in Edinburgh prides itself as being at the cutting edge of technology, and has long-standing experience managing PPC across multiple platforms, including Google AdWords, Yahoo! Overture and MS Adcenter.
As with all online marketing campaigns it’s important to continually check what’s working and what’s not; for this reason we continually monitor and manage what is going on. With weekly Pay Per Click Reports, you can assure that your money will be spent wisely when you take us on as your agency.
Using Google Analytics and other tracking software, we can track all the traffic that comes onto your site from PPC ads and where they navigate to once they’re there. By conducting trials on ad copy, bidding strategies and keyword optimisation, Crush can maximise the efficiency of your budget and ensure you’re getting the bang for your buck.
Not only are we experts in English ad campaigns; our knowledgeable marketers have experience in the management of Pay Per Click campaigns in many international languages. So whether it’s a German, Russian or Arabic market you’re targeting, we’ve got the strategy and experience to catch their eye, direct them to your site and lead them towards your goals.