Schoolcardshop
What they do
Schoolcardshop is part of the Synergy Bureau portfolio of companies and offers a tried and tested way of raising funds for schools or organisations. It encourages children to participate creatively and imaginatively to produce their own personalised cards and other products by using their own artwork.
Encourages children to participate creatively and imaginatively
Family and friends can buy these products where a percentage of the costs are donated to the school or organization…it's a win win situation!
Why they came to us
Crush were commissioned to create a website that was not only flexible in design, but was fully integrated with an eCommerce solution to allow friends and relatives to personalise and buy cards, mugs and t-shirts designed by school pupils.
The website had to showcase the possibilities and products offered through the online system as well as allowing schools and organisations to firstly register online, then secondly let them and their family and friends customise the artwork and
shop online. Usability and clear paths to actions were essential so the users had a first class shopping experience.
Schools and organisations were targeted and converted through a strategic set of email campaigns where registrations targets were met and exceeded in the first quarter of the strategy. Backed up by a forward thinking company that were well trained and had excellent customer service policies it looks like 2011 is going to an even bigger and better year for Schoolcardshop.
How the case continued
Due to its overwhelming success, the website was enhanced in early 2010 to start collecting this year's registrations.
Search Engine Marketing and Pay Per Click campaigns have been put in place to run in line with a more aggressive marketing strategy this year as we look to work with Schoolcardshop as it goes from strength to strength.
Look out for more additions to the Synergy Bureau's family of online businesses in late 2010, exciting times ahead!
Join in the fun at : Schoolcardshop
